Aug. 30, 2025
If you’re considering a move, investment, or business opportunity in ZIP 90405, located in the vibrant Santa Monica area of California, this demographic and housing snapshot offers a clear picture of the community in 2023. With a population of over 26,000 and a median household income above $114,000, this area reflects a prosperous and diverse environment. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, these metrics provide actionable insights to guide your decisions.
ZIP 90405 is home to 26,809 residents, making it a moderately sized community with a mix of urban and suburban characteristics. The area supports 13,972 households, indicating a strong residential base. With 15,726 total housing units, there’s a notable presence of both occupied and vacant properties, which could signal opportunities for investors or buyers looking for availability in a competitive market.
The median household income in ZIP 90405 stands at $114,489, reflecting a financially stable population with significant purchasing power. This income level positions the area as attractive for businesses targeting mid-to-high-income consumers. On the housing front, the median home value is a striking $1,940,700, underscoring the premium nature of real estate in this locale. For renters, the median rent is $2,311 per month, which aligns with the high cost of living and suggests a strong rental market for property investors.
The demographic makeup of ZIP 90405 highlights a diverse yet predominantly white community. Approximately 66.23% of residents identify as white, followed by 14.83% Hispanic, 7.68% Asian, and 4.06% Black. This diversity contributes to a culturally rich environment, offering unique opportunities for businesses and community engagement. Understanding this composition can help tailor services, marketing, or investment strategies to resonate with the local population.
For homebuyers, ZIP 90405 offers a prestigious address with median home values nearing $2 million. While the price point is steep, the area’s high median income suggests a stable and affluent community, ideal for long-term investment in property. Be prepared for a competitive market and consider working with local experts to find the right fit.
For investors and real estate agents, the combination of high home values and a median rent of $2,311 points to strong returns on rental properties or flips, provided you can navigate the initial investment costs. The presence of over 15,000 housing units, with some likely vacant, may offer opportunities to acquire properties in a sought-after area.
For small-business owners, the population of 26,809 and a median household income of $114,489 signal a customer base with disposable income. Tailoring offerings to a diverse demographic—particularly the significant white and Hispanic populations—could enhance market penetration. Consider local needs in retail, dining, or services to capitalize on this affluent community.
For analysts, these metrics provide a foundation for deeper studies into economic trends, housing demand, or cultural dynamics in ZIP 90405. The data suggests a stable, high-value area worth monitoring for shifts in population or income over time.
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