ZIP Code 91104 — Demographics & Housing Data 2023

Overview

If you’re considering ZIP code 91104 for your next home, investment, or business venture, this demographic and housing snapshot offers a clear picture of what to expect. Located in Pasadena, California, this area combines a diverse population with a robust housing market. Whether you’re a homebuyer, real estate investor, small-business owner, or data analyst, understanding the numbers behind ZIP 91104 can help you make informed decisions. Let’s dive into the 2023 data to uncover the key trends and opportunities in this vibrant community.

Population & Households

ZIP 91104 is home to a population of 35,595 residents, making it a moderately sized community with a lively, engaged populace. These individuals are distributed across 13,490 households, reflecting a mix of family structures and living arrangements. With 14,381 total housing units in the area, there’s a slight surplus of homes compared to occupied households, which could indicate some availability for new residents or investors looking to enter the market. This balance suggests a stable yet dynamic environment for those considering a move or business expansion in ZIP 91104.

Income & Housing Costs

Financially, ZIP 91104 stands out with a median household income of $103,052, signaling a relatively affluent community with strong purchasing power. This income level supports a high quality of life and can attract businesses catering to middle- and upper-income demographics. On the housing front, the median home value is an impressive $1,022,600, reflecting the area’s desirability and the premium placed on real estate in this part of Pasadena. For renters, the median rent is $2,040 per month, which aligns with the high cost of living but also indicates a strong rental market for investors. These figures highlight ZIP 91104 as a competitive yet rewarding market for housing and economic activity.

Race & Ethnicity

One of the defining characteristics of ZIP 91104 is its cultural diversity, which enriches the community and offers unique opportunities for businesses and residents alike. The racial and ethnic composition breaks down as follows: 38.33% White, 6.41% Black, 9.89% Asian, and 38.86% Hispanic. This near-even split between White and Hispanic populations, with significant representation from other groups, creates a multicultural environment that can appeal to a wide range of people. For businesses, this diversity translates into a broad customer base with varied needs and preferences, while homebuyers may appreciate the inclusive, vibrant atmosphere.

Key Facts

• Total population: 35,595 residents, offering a sizable community for engagement.
• Total households: 13,490, reflecting a mix of family and individual living arrangements.
• Total housing units: 14,381, suggesting some availability for new occupants or investors.
• Median household income: $103,052, indicating strong economic stability.
• Median home value: $1,022,600, highlighting a premium real estate market.
• Median rent: $2,040, pointing to a robust rental demand.
• Racial diversity: Near-equal White (38.33%) and Hispanic (38.86%) populations, with notable Asian (9.89%) and Black (6.41%) representation.

What This Means for You

For homebuyers, ZIP 91104 offers a high-value market with median home prices over $1 million, reflecting both quality and long-term investment potential. The diverse community and strong median income suggest a stable, desirable place to settle. However, be prepared for competitive pricing and plan your budget accordingly. For investors and real estate agents, the slight surplus of housing units and high rental rates ($2,040 median) point to opportunities in both buying properties for appreciation and renting to a steady tenant base. The area’s affluence and diversity also make it a prime spot for targeted property developments. For small-business owners, the sizable population and high income levels mean a customer base with disposable income, while the cultural diversity allows for niche offerings that cater to varied tastes and needs. Finally, analysts can use these metrics to benchmark ZIP 91104 against other areas, identifying trends in housing costs or demographic shifts for deeper market studies.

Run This Study Yourself

• Curious about other ZIP codes or want to dive deeper into ZIP 91104? Start by visiting ZipcodeGPT for a user-friendly platform to explore demographic and housing data.
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